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(Lahore, 14 April 2010) L’Oréal Paris, the world’s largest beauty brand brings their glamorous mall animation to the city often considered to be the heart of beauty in Pakistan; Lahore. L’Oréal Paris will be introducing their latest skin care innovation, from their anti-wrinkle franchise: Revitalift. Revitalift cream after being the star seller internationally, with a title of World’s Number 1 anti-wrinkle cream, has launched New Revitalift Face, Contours and Neck. In the spirit of this launch, L’Oreal Paris is celebrating the Revitalift range through a Mall Animation exclusively at the Mall of Lahore.

L’Oréal Paris’ philosophy of technical expertise, revolutionary innovation and defining glamour will come to life for a full 10 days at the Mall of Lahore, where they are set to encourage patrons and visitors to visit the L’Oréal Paris Skin Institute for personalized skin testing and consultation engaging the total skin care portfolio of Dermo-Expertise. There will also be Make-Up makeover’s by celebrated stylists’ Toni & Guy in Lahore using the eponymous L’Oréal Paris cosmetics line. Also, indulge in customized facials to get first-hand experience in the products, specially designed by L’Oréal Paris skin expert and cosmetologist Ujala Zia. The facial menu includes: Absolute Pearl, Active Pureness, Age Smart Facial, Express Facial, Super Lift Facial and the Eye Zone Treatment. 

Speaking about their Mall Animation Event debut in Lahore, Brand Manager L’Oréal Paris, Zainab Pasha has said, “The need for preventative measures against aging is fast becoming a growing concern for women across demographics… the task is to really guide women in choosing the right products for their skin and the best way is through education and product interaction. Today’s event is to create the awareness and first-hand experience to see the exceptional difference in our skin care products.”

The Lahore open mall animation will be preceded by L’Oréal Paris’ exclusive Revitalift debut a day before it opens up to the public. At this glamorous event, Lahore will witness a creative installation of skincare by the iconic Nabila, which will highlight the skin-ageing process with the support of Fashion Designer Yousuf Bashir Qureshi. There will also be a skin interactive talk by the illustrious dermatologist Dr. Fehmida Arif. An exclusive skin video will also feature in the evenings’ activities showcasing the brand’s 100 years of technical expertise and revolutionary innovation in Skin Care.

This event will also introduce to Lahore, L’Oréal Pakistan’s Spokespeople in person: cutting edge model and musician Meesha Shafi, dynamic actress and model Sanam Saeed, glamorous model personality Sabina Pasha and the beauty guru Anusheh Asad.

So come and experience the L’Oréal Paris Skin Institute, indulge in Express Facials and enjoy L’Oréal Paris make-up makeovers in Lahore from the 15th â€" 24th April at the Mall Of Lahore.
Because You’re Worth It!

L’Oréal Paris Event Details:
City: Lahore
Date: 15 â€" 24 April 2010
Skin Institute Timings: 3 PM â€" 10 PM
Venue: Mall of Lahore, Cantt, Lahore
City: Karachi
Date: 07 â€" 16 May 2010
Skin Institute Timings: 3 PM â€" 10 PM
Venue: Park Towers, Karachi

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