Wednesday, August 17, 2011
Barney's to Reinvent Santa's Workshop: Gaga Style!
Christmas is getting a makeover at Barney's, Lady Gaga style.
The singer and her team are going to reinterpret Santa's workshop and put it on display at the chain. She'll get an entire floor and take over the coveted windows starting in mid-November at the retailer's flagship Madison Avenue store!
We can only imagine what lies in store ...
There will also be a collection of Lady Gaga's Workshop gift items that will raise money for a charity of her choice, according to a Barney's release.
Campaign visuals, including a cartoon rendering of Gaga with long blue hair and a sparkly red jumpsuit, will be used to decorate shopping bags and other packaging, and will be featured on the company's website.
Here's hoping for wrapping paper inspired by Gaga's "You and I" video!
[Photo: WENN.com]
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