Monday, June 25, 2012
Box Office Roundup: âBraveâ Takes the Top
Though Brave may not have had the critical consensus of Pixar films in the past â" films that often have nearly 100% Rotten Tomato ratings â" that wasnât going to keep parents and children from one of the best brands in the business. Abraham Lincoln: Vampire Hunter didnât pass the sniff test, but may be okay as a smaller gamble. Check out the weekendâs statsâ¦
First thing to note is that sometime this week, The Avengers will cross the $600 Million dollar mark, which would make it one of three films to do so, and it will pass Titanicâs original take as well (but fifteen years later and with 3D and Imax, so thereâs that). There is no way to slice that as anything but fried gold. Itâs amazing.
Brave did Pixar business. Audiences came out as they have in the past, the question is how long it plays. Theyâve got until mid-July before they have any direct competition with an Ice Age sequel, and perhaps this will play a little different because itâs targeted more at girls than boys. Unless the bottom falls out it should be getting near or over $200 Million. For what was a troubled production, thatâs great for everyone except Madagascar, which still did okay numbers. Its run is coming to an end, and â" again â" $200 is around the stopping point domestically. With strong international numbers, weâll likely be seeing more from the Zoo/Circus gang.
Abe didnât do great business, though itâs hard to say if it cut into Prometheusâs numbers at all. The bottom should fall out next weekend, and that means a less than $50 Million domestic total. The film comes across as partly a one and done (though it offers the option of a sequel), so it will be all about international numbers for the filmâs grand fate. But right now it looks like a high concept failure. And with such an American protagonist, you canât count on foreign numbers. On the positive, action is the universal language.
Fox has come out with their supposed budget for Prometheus, which theyâre now saying is $130 Million. Letâs call that what it is: a huge load of horse sh*t. Not only had they claimed the film cost $150 Million before, itâs likely that the film cost much more than that. But if we take them at their word, they just turned a profit worldwide. The filmâs reception suggests that itâs not going to generate the sequel that the film hinted at. Alas.
Thereâs nothing good to say about Rock of Ages or Thatâs My Boy. Just complete misfires. Itâs hard to say if Adam Sandler is in decline, or if it was just that the last two picture didnât click with audiences. It happens. If Grown Ups 2 tanks, heâs got a real problem.
Seeking a Friend for the End of the World did modest business, qnd much less than they were hoping for with the star power they had. Things are about to get interesting, because Sony thinks The Amazing Spider-Man is going to do $125 for itâs opening near-week, and itâs possible theyâre right. I donât believe in slump talk, but weâve seen some films crash hard. Next week offers mostly smaller movies, so weâll see if anything hits before The Dark Knight Rises.
Reality Check: I went a little low on Brave, but otherwise, everything was in the ballpark. So I feel good about that.
What did you see this weekend?
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